When was the last time you considered your brand? Do you like what it says about your company, and does it tell the full story? Perhaps it’s time to think about rebranding. Here are four things to consider when rebranding.
- Have a clear goal in mind: When working with our graphic design team at LS Creative to rebrand your company, it’s easiest when you know exactly what you want for your company. Your rebranding goal might include clarifying your services, establishing a new look for the company, setting yourself apart from competitors, or drawing in a new demographic. We can help you achieve those goals.
- Consider first impressions: Your logo is among the first things that people will notice about your company, so it should give a good first impression before your customers even walk through the door. Make sure the colors, typeface, and overall design of your new logo match the new brand and story of the company.
- Consider continuity: Even if you want a new look for the company, you’ll still want to keep a little continuity from the old brand to avoid confusing existing customers. You might consider using the same language, tone, or a few familiar colors or symbols when rebranding to keep the familiarity.
- Keep your customers in the loop: Your rebranding efforts shouldn’t be a secret, and the last thing you want to do is scare off loyal customers by randomly changing things up. Be sure to warn your existing customers through advertising that will also help to inform the general public.
If you’ve taken time for these important considerations of rebranding and are ready to take the first step, give us a call today at LS Creative.