If you have ever walked through the lobby of a hotel for business or personal travel, you know that you will likely find a rack filled with brochures for local attractions. These racks can also be found at restaurants, welcome centers, rest stops and other locations. You might also have noticed that some of the slots are filled to capacity with brochures and others are almost empty. Did you ever wonder if that might be because some have a captivating brochure design while others did not? That can be a big part of it. If you want your brochures to get into the hands of those who will use them to become a customer, the best idea is to work with a professional to develop an effective brochure design. Here are a few tips that they can help you achieve.
- Pay close attention to the visible portion. When a brochure is in the rack, you only see the upper third or so of it, so you have to make that area enticing enough to pull it out and look at the rest of the brochure. Be sure the rest of the front captures them enough to open or turn it over.
- Pay attention to colors and typeface. Ideally, these should match your branding so that if customers have already heard of you, what they see will be familiar to them. This is especially true if you’ve developed a recognizable brand utilizing the colors and typeface that best speak to your target audience.
- Create the right balance of images and text. Too much text will overwhelm the reader and have them putting the brochure back without learning much about you. High-quality imagery that grabs attention, along with legible fonts in succinct wording will get your message across more easily.
- Have a clear call to action. Consider statements that entice the reader to take action now rather than wait. There are many ways to do this, including offering a discount or free gift if they act quickly.
These are just a few of the tips that should be considered when developing a brochure design. At LS Creative, we can apply dozens more and apply our experience and creative nature to design a brochure for your company that will fly off the racks! We will also take into consideration that you’ll be distributing the brochures as well, so that the brochure design creates the interest and action that you desire. Reach out today to learn more.