Your logo is one of the first things someone might notice about your company; it’s likely on the front of your building, your website, and any advertising you produce. You should be comfortable with it representing your company. What is your logo design saying about your company?
- Does it tell your story? A good logo design should tell the story of your company, convey important information, and help you stand out. For example, the FedEx logo uses the negative space between the “E” and the “x” to reveal an arrow that conveys their promise for speed and accuracy.
- Does it really set you apart? Do you have a cookie cutter logo that looks just like the business down the road, or are you piggybacking off of someone else’s company colors? You’ll want a logo design that truly sets you apart through colors and visuals in a way that is enticing to your customers.
- Does it target the right demographic? If your ideal customer for your company is the outdoor adventuring type, you’re not going to want your logo to be pastel and frilly but maybe filled with blues and greens instead. Your logo should fit the right demographic or target audience.
- Is it too simple or too complex? As previously explained, you want your logo to tell the story of your company and be memorable without being too simple or too complex. It should be easy enough for the customer to understand without having to stare at it for too long.
Is your logo design exactly what you want for your company, or is the overall message just a bit off? If you need to rework your logo, give us a call today at LS Creative.