Here at LS Creative, we want to help you do what’s best for your business, and part of that is helping you design a great letterhead for your company stationery. Even though more and more correspondence, including business correspondence, is taking place via email these days, our team believes that well-designed letterhead is still important for any business. In this article, we’ll go over more about why your letterhead design matters in the digital age.
- First Impressions- One reason why you should care about letterhead design is that it helps create a strong first impression. Sending a letter is almost like sending an ambassador from your company to speak to your customers or colleagues, and the letterhead at the top is an official representation of your business. A well-designed letterhead shows your correspondent that you care about the details. This holds true for email correspondence as well, as you can use a digital version of your letterhead to maintain your brand identity across multiple media.
- Credibility- Another reason why letterhead design matters is because it helps establish your company’s credibility. A well-designed logo and a clear message allow you to demonstrate your professionalism to your customers, and it also shows that you are reliable and that your customers can trust you.
- Brand Reinforcement- Lastly, your company letterhead is one more opportunity to showcase and reinforce your brand. Even something as simple as putting your company name and logo at the top of a page serves as an opportunity to draw attention to your brand, keeping it active in your customers’ minds and making them more likely to think of you.