Why Typeface Choice Matters When Rebranding

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If you are considering rebranding because you’ve come to the realization that your initial branding isn’t as effective as you would like it to be or that a fresh face is needed, you’ll need to pay attention to several different factors, including color and typeface. What is interesting about typeface is that you aren’t limited to using just one. In fact, sometimes more than one is used even in something as simple as a logo, although you don’t want to overdo it, or you could have the opposite effect of what you are going for. In addition, take care not to put two together that don’t mesh well and leave the customer confused as to what your brand is actually about.

Why Typeface Choice Matters When Rebranding

  • Font Trends– One of the things to consider when choosing rebranding typeface is what fonts are trending now. Working with a professional branding company will help you to learn what is being the most well-received by your target audience.
  • Capitalization– All capitals might be considered shouting when used for texting, but one has to admit that it garners attention. On the other hand, lowercase evokes a friendly and casual feeling that might be ideal for your rebranding.
  • Font Weight– How bold of a typeface do you need? It depends on whether your rebranding is calling for elegance and a soft touch or something bold and commanding.
  • Font Spacing– Even something as simple as how far apart the letters are in your typeface can send a different message. Keeping the letters tight together is bold, whereas spreading them out a bit gives a modern and sophisticated appearance.

If you would like to discuss rebranding for your company, reach out to us at LS Creative. We take the time to learn about your business, its mission, and its marketing goals so that we can provide creative and effective rebranding solutions. We will consider every component, including color and typeface, so that you best reach your target audience and invoke the emotions that will make them loyal customers. Reach out today to learn more.