Effective rack card design compels the public to pick it up, keep it, and act on it.
If you have a local business in Hendersonville, North Carolina and would like to capture business from people around this area and also tourists, you might be thinking about placing rack cards at area hotels, welcome centers, and other places that display them. Rack cards are similar to brochures, except they must fit into place in the rack. Another difference is that rack card design must take into consideration drawing attention as the cards sit in a veritable sea of other rack cards.
At LS Creative, our graphic design expertise enables us to create stunning and captivating rack cards that can really enhance the traffic to your door. While many graphic design professionals are focused on digital marketing efforts, we love to work on the print side of things because we know how effective print media can be. We also enjoy the creativity we can put into print products with virtually unlimited options for achieving the branding that best suits your business.
Before we delve into rack card design, we take the time to learn about your business and how you want to be viewed by your potential customers. We also discuss what information you want to put on your rack card, such as a discount coupon, hours of operation, programs or products, special events, and other pertinent and compelling information.
There are two things that are important with rack card design – getting people to spot your rack card, pick it up, and keep it – and actually acting on it and giving your company their business. We never lose sight of those two objectives so you can have the most effective rack cards possible. Reach out today to learn more about our graphic design services, including rack card design, logo design, brochure design, and more.